When you first start a business, the last thing you’re thinking about is leaving it. But, life gets in the way of plans. That’s why you need an exit strategy before starting your small business. Exit strategies help make sure you, your business, and investors are protected.
您可能会考虑许多针对小型企业的退出策略。您选择的路径取决于一套独特的情况，例如业务规模。
什么是公司退出策略？
退出策略或计划，概述了企业主如何计划出售其业务投资。退出策略可帮助企业主在销售或关闭业务时拥有出色的作用。企业家必须在开始业务之前制定业务退出计划，并随着业务增长和市场的变化进行调整。
So, where does your strategy go? Include your exit strategy in the商业计划财务部分.
You especially need a strong exit strategy if you plan on seeking小型企业融资. Investors and lenders want to know that their money is protected if your business fails.
If nothing else, the central question your business’s exit plan needs to answer is:
- 您将如何保护商业投资并限制损失？
小型企业退出策略
无论您是第一次编写业务计划还是更新它，都可以查看这些类型的退出策略。请记住权衡每个人的利弊，以确定是否可行。
1. Merger
In a merger, two businesses combine into one. Mergers increase your business’s value, which is why investors tend to like them.
要进行合并，您仍然需要成为业务的一部分。通过合并，您将成为新业务的所有者或经理。您的员工可能会受到新合并业务的雇用。但是，如果您想切断与业务的联系，合并并不是您的最佳退出策略。
合并有五种主要类型：
- Horizontal:这两个业务都在同一行业
- Vertical:这两家业务都是同一供应链的一部分
- Conglomerate:The two businesses have nothing in common
- 市场扩展：The businesses sell the same products but compete in different markets
- 产品扩展：Both businesses’ products go well together
Before you merge businesses, make sure that the new business is a good fit with your current one. You could end up losing revenue otherwise.
2.收购
An acquisition is when a company buys another business. With an acquisition exit strategy, you give up ownership of your business to the company that buys it from you.
One of the positives of going with an acquisition is that you get to name your price. A business might be apt to pay a higher price than the actual value of your business, especially if they’re a competitor.
但是，如果您不准备放弃业务，那么收购可能不是适合您的正确退出策略。您可能需要签署一项非竞争协议，该协议承诺不为您工作或开始类似于您刚出售的业务。
There are two types of acquisition: friendly and hostile. If you have a friendly acquisition, you agree to be acquired by a larger business. However, a hostile acquisition means that you do not agree. The acquiring business purchases stakes to complete the acquisition.
如果收购是您的退出策略，则您的收购应该很友好。您可能会尝试找到要出售给的收购业务。
3. Sell to someone you know
您可能希望看到您的业务在其他人的所有权下。在许多情况下，您可以将作为退出策略出售给您认识的人。
看看您可以出售业务的一些人：
- 家庭成员(例如,儿童)
- Friend
- Employee
- 商业同事
- 他因tomer
在将您的业务出售给您认识或认识的人之前，请考虑缺点。您不想危害您的业务个人关系。在家人，朋友或熟人面前披露责任和企业盈利能力之类的东西。
4. Initial public offering
Aninitial public offering, or IPO, is the first sale of a business’s stocks to the public. This is also known as “going public.”
Unlike a private business, a public business gives up part of their ownership to stockholders from the general public. Public businesses tend to be larger. They also (generally) go through a high-growth period. By taking your business public, you can secure more funds to help pay off debt.
However, going public might be difficult for small businesses because it costs a significant amount of time and money. If you want a fast exit strategy, an IPO might not be the way to go.
要启动IPO，您需要找到一家投资银行，收集财务信息，向美国证券交易委员会（SEC）注册并提出股价。
5. Liquidation
小型企业的另一个退出策略是清算。通过清算，业务运营结束，您的资产被出售。您的资产的清算价值将授予债权人和投资者。但是，您的债权人（而非您的投资者）会遇到首先。
Liquidation is a clear-cut exit strategy because you don’t need to negotiate or merge your business. Your business stops and your assets go to the people you owe money to.
If you liquidate your business, however, you lose your business concept, reputation, and your customers. Your business will not live on like in other exit strategy options.
How to write an exit strategy business plan
Again, you must include your exit strategy at the end of your business plan. That way, you can reference it if your business starts going south. And, potential investors can determine if you have a strong plan in place to protect their money if you leave.
提出您的退出策略时，请考虑以下因素：
- Yourbusiness structure
- 您的业务规模
- The economy
- Profitability
- 创业家庭成员或朋友
- 竞争对手
- 时间
Here is an exit strategy example you might include in your business plan:
- 我们首选的退出策略是与另一家当地的小型企业合并。业务计划支持合并的可能性。我们认为，产品扩展合并将是我们的目标退出策略，但我们也开放了水平合并。
Keep in mind that you will update your business plan and exit strategy as your company goals change.
For example, your original exit plan may have been to merge with another business. But after 25 years of owning your business, your daughter says she wants to buy it from you. If you decide to sell instead of merge, update your business plan to reflect your new exit strategy.
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This article has been updated from its original publication date of December 27, 2016.